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Wednesday, March 31, 2010

LU 1 - Communication Science

Learning unit 1

What is Communication? Their are various elements in the communication process. It occurs in various contexts.
Communication is used to fulfill our needs. We use models to explain communication in the different contexts.

  1. Shannon and Weaver
  2. Lasswell
  3. Osgood and Schramm
  4. Noelle-Neumann

Effective communication is affected by:
  1. Personality
  2. Frame of Reference
  3. Reasoning 
  4. Emotions

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