Unit 2
Intercultural communication occurs more frequently in our shrinking world. The social science approach and interpretive approach and critical approach are three ways of looking at it. Key dimensions of intercultural communication include: Worldview, social norms and expectations, Invididual vs collectivism, high and low context cultures, Power distance, Masculinity vs femininity, uncertainty vs avoidance. Barriers to intercultural communication include ethnocentrism, stereotyping, group polarisation. To over come cultural barriers follow the seven guidelines of Gudykunst and Kim.
It is important to define and explain inter cultural communication. It is important to get inter-cultural communication right. It is explained with a variety of theories.
Social sciences approach to cross cultural communication Interpretive approach Critical approach
There are key dimensions to cultural communication
Individualism vs Collectivism Worldview Social norms and role expectation
as well as many Barriers to it. Seven principles have been expounded to the process of building harmonious and divers communities.
Social sciences approach to cross cultural communication Interpretive approach Critical approach
There are key dimensions to cultural communication
Individualism vs Collectivism Worldview Social norms and role expectation
as well as many Barriers to it. Seven principles have been expounded to the process of building harmonious and divers communities.
It is important to define and explain inter cultural communication. It is important to get inter-cultural communication right. It is explained with a variety of theories.
- Social sciences approach to cross cultural communication
- Interpretive approach
- Critical approach
There are key dimensions to cultural communication
- Individualism vs Collectivism
- Worldview
- Social norms and role expectation
as well as many Barriers to it. Seven principles have been expounded to the process of building harmonious and divers communities.
No comments:
Post a Comment