- List and explain and give an example the four types of groups
- Explain an online group and how it has affected you
- Differentiate between Web forums and mailing lists
- Differentiate between informal and formal norms
- Explain the role in your life of injunctive norms (descriptive, explicit, implicit, subjective, personal)
- Explain with examples
- Homogeneity
- In group bias
- Group pressure
- Describe and explain an incident involving the bystander effect
- Discuss the three areas of social influence ( conformity, compliance and obediance)
LU 2
- Why is intercultural communication important?
- Describe the social science approach
- Explain the difference between the interpretive and critical approach
- Explain with example the following dimensions of cultural diffeence
- Worldview
- Social norms and expectations
- Invividualism vs collectivism
- High and low context cultures
- Power distance
- masculinity- femininity
- Uncertainty - Avoidance
- discuss the following barriers to communication
- Ethnocentrism
- Stereotyping
- Group polarization
- List the effects of cultural communication
LU 3
- Use a graphic or diagram to explain the principles of organisational communication
- Describe the three steps with an example of organisational change and how it occurs
- Cultural elements such as artefacts describe a culture. List and explain using examples, three other cultural elements.
- Explain the Command function in a varsity college situation (Relational or ambiguity)
- What are the important proinciples of supervisory communication.
- Explain upward , downward and horizontal communication within an organisational context
- Describe the classical approach to management (HR approach, Resources, systems and culture)
- Identify the influences of globalisation on organisations
LU4
- Explain an element of persuasion, for example Intent (Coercion, context, plurarity, presence, Media)
- Define persuasion
- How do persuasive people behave in organisations and interpersonally
- What is not persuasive behaviour
- What are Charoux's "golden rules of persuasion"
- List and explain three processes people use to persuade others
- Discuss Credibility style, Logical reasoning and emotional appeal
- Discuss the importance of Evidence when persuading
- List and explain the seven types of reasoning (Inductive.....etc)
- Describe card-stacking as a propaganda technique (bandwagon.....etc (7)
- Differentiate between command and conditioning propoganda
- Explain using examples these forms of persuasive communication; Indoctrination, Brainwashing, manipulation, sanctions, seduction.
- Using as diagram and examples, explain Rank's intensify and downplay model.
- Discuss Attitude change theory with a relevent example
- Explain one of the following learning theories: classical conditioning, skinner's behaviorism and social learning theory
- Describe how we establish consistency in conflicting situations
- Using and example explain Balance theory (congruency, cognitive dissonance, belief hierarchy
LU 5
- What is public communication?
- List the 3 distinctive aspects of public communication
- How do we eliminate noise during public speaking?
- Public places unique demands on a person. List 5
- Discus Credibility (Expertness, trust worthiness, authoritativeness, dynamism, intrinsic and extrinsic)
- Explain visual and vocal cues (Aspects of Speech delivery)
- Explain why you would use a Manuscript Delivery (impromptu, memorised, extemporaneous)
- Use an example of demographic analysis and purpose orientated analysis to show the differences between them
- Write brief notes on:
- message format (intro....)
- Message organisation (topical......(5))
- Support materials
- Visual aids
- tell a friend the essentials when using visual aids
- Discuss Vividness when explaining language usage (metaphor, intensity of language, transitions)
- Discuss the use of : Volume, Pace, Pitch, Clarity, emphasis, when public speaking
- Give 3 examples of how body language can assist a presentation
- Briefly discuss the role of questions in Public communication
LU 6
- What is Mass Communication?
- Compare Mass communication with standard communication models.
- Explain the functions of mass communication with reference to current examples from the media.
- Surveillance function
- Cultural transmission
- Diversion Function
- Socialisation Function
- Discuss the effects of media violence on youngsters
- How does a code of ethics benefit a company
- What are ethics?
- Give an example of an ethical dilemma in:
- News,
- Movies
- Advertising
- Give examples of areas of danger for advertising regarding ethics in the media.
LU 7
- That is the difference between a third world and first world country?
- What are the problems facing the third world?
- What is development communication?
- What is the dominant paradigm?
- What problems did it face?
- Explain the trickle down theory
- What is the alternative paradigm?
- What problems did it face?
- What is the new paradigm and what problems did it face?
- What prejudices does the first world hold against the third world?
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