LU 4 - Persuasion and argument

Persuasion is changing attitude, beliefs and action.
Persuasion does not use force and people must have choices.
Types of Persuasion include:

1. Propaganda
2. Indoctrination
3. Brainwashing
4. Manipulation
5. Sanctions
6. Seduction

Rank's Model can reinforce Persuasive techniques

Persuasion theories include:

1. Attitude change theory
2. Consistency theory
1. Balance theory
2. Congruency theory
3. Cognitive dissonance theory
4. Belief hierarchy theory
3. Learning theory
1. Classical conditioning
2. Skinner's behaviorism
3. Social learning theory